Want more silver and less gold? The Pantene Pro-V silver expressions toning shampoo you love is back with a brand new look. This purple-pigmented cream reduces brassiness giving you a brighter more toned look. Purple can color-correct or neutralize excess yellow bringing back your original tone. After youve finished blaming sunshine pool time and even your tap water for adding brassiness pick up your purple shampoo. It works wonders for gray white and silver hair. Lather up daily or as you see fit always making sure to leave it in for 3-5 minutes for the best results. Meanwhile enjoy the luxurious scent of lotus flowers. Now youre on your way to another #great hair day. Reduces brassiness vs. A non-conditioning shampoo.