Protects colored hair & helps restore brilliance. Know the hair you have to get the hair you want. Your Hairs Starting Point: Color-treated or highlighted. When hair is color-treated it changes at the structural level. Its natural light-reflective surface becomes uneven. This is one reason why your hair can appear dull over time. Pantene Pro-V Innovation: Pantenes Color Preserve Shine shampoo and conditioner system with micro-polishers smoothes and refinishes hairs outer layer. So your hair reflects light and shines brilliantly. Made in USA of US and/or imported ingredients.