Developed with dermatologists CeraVe Intensive Moisturizing Lotion is formulated with Hydro-Urea™ a unique complex to help replenish skins natural moisturizing factors 3 essential ceramides MVE Delivery Technology and shea butter to intensely hydrate restore and help strengthen the skin barrier. This rich creamy hydrating body lotion penetrates skins surface layers to deeply hydrate and relieve itch due to dryness without leaving behind any greasy or sticky residues. This body moisturizers fast absorbing and fast acting formula relieves and defends against 5 key signs of dryness - itch tightness roughness scaling & flaking and redness for intensely moisturized and healthier looking skin. Formulated for dry to very dry itchy skin this lotion for itchy skin is allergy tested fragrance free pH balanced and suitable for use by all skin types even sensitive skin and all skin tones. For best results it is recommended to use this product daily.